Starbucks Expects to Raise Prices Tuesday

Certain drinks will cost customers 5 to 20 cents more.

(Credit: Milford Patch)
(Credit: Milford Patch)

By Morgan Searles

Prices will increase on certain Starbucks coffee drinks and products starting Tuesday, according to the Wall Street Journal.

Changes in the cost of raw coffee have pushed a number of coffee businesses to similarly raise prices, Yahoo Finance reported.

J.M. Smucker announced earlier this month it would raise the prices of its Folgers and Dunkin’ Donut brands in supermarkets by about 9 percent, Yahoo Finance reported. Maxwell House and Yuban, owned by Kraft Food Group, jumped about 10 percent this month as well.

Raw coffee is threatened by drought in Brazil and harmful fungus, Yahoo Finance reported, but that doesn’t fully explain why Starbucks will cost more.

After coffee had exceeded $2 a pound, Starbucks CEO Howard Schultz told Fox Business in a March interview that Starbucks has "more than one year’s worth of protection on physical inventory and contracts," stating: “We do not have any intention at this time to raise prices."

According to the Wall Street Journal, Starbucks has locked down its coffee supply for the 2014 fiscal year and part of the supply for the 2015 fiscal year.

So why are prices going up at Starbucks?

"Competitive dynamics” and “cost structure” influenced the price change, Starbucks spokesperson Jim Olson told the Associated Press.

Prices will increase by 5 to 20 cents, according to the Wall Street Journal, and Starbucks representatives said a normal coffee bill in the cafes will only go up by about 1 percent. Starbucks’ packaged coffee in grocery stores will rise in price by about $1 each bag.

The price of packaged coffee in Starbucks stores will not change, the Wall Street Journal said, and the price will also stay the same for certain Starbucks drinks, such as grande-sized lattes, tall brewed coffees and Frappuccinos.

Jennifer Schmitt June 23, 2014 at 11:18 AM
Forget Starbucks! When an opportunity presents, try buying coffee somewhere locally! For those of us in this area, Zekes is a local coffee roaster, has a storefront in Hamilton and sells their coffee locally and retail.
michael mooney June 24, 2014 at 10:53 AM
I already refuse to pay starbucks outrageous prices. For the cost of a single cup there I can buy a months supply of coffee to brew at home. Personally I would not miss them if they went out of bussiness


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